Main image for Adrian's Caterers project portfolio page
Main image for Adrian's Caterers project portfolio page

adrian’s caterers

case study

adrian’s caterers

case study

What started as a school project has transformed into an ongoing business relationship.

Background

Adrian’s Caterers is a catering company that has served the Tri-state area for over 28 years. Their delicious and colorful dishes delight the senses and have kept their clientele happy.

The Challenge

Adrian’s Caterers wanted to improve their brand identity and also establish a web presence.

The Solution

A new brand identity package, custom made website, and Facebook page was designed and developed to represent the company’s friendly and energetic style of catering.

My Role in the Team

My main roles were project manager and designer. I was responsible for planning, strategy, and team leadership. I was also responsible for designing the logo, business card, various business documents, and their Facebook page.

After the Project

Since the completion of the project, I’ve been requested for additional design services. I really enjoyed the experience of helping a business shine.

Project Details

Client: Winfield Catwell
Role: Project Manager, Designer
Date: 2016
Platform: Adobe Illustrator and Adobe Photoshop
Team: Ahri “Jamell” DanielsChristian Santiago, Paulette Hussey,  Irma Lang

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What started as a school project has transformed into an ongoing business relationship.

Background

Adrian’s Caterers is a catering company that has served the Tri-state area for over 28 years. Their delicious and colorful dishes delight the senses and have kept their clientele happy.

The Challenge

Adrian’s Caterers wanted to improve their brand identity and also establish a web presence.

The Solution

A new brand identity package, custom made website, and Facebook page was designed and developed to represent the company’s friendly and energetic style of catering.

My Role in the Team

My main roles were project manager and designer. I was responsible for planning, strategy, and team leadership. I was also responsible for designing the logo, business card, various business documents, and their Facebook page.

After the Project

Since the completion of the project, I’ve been requested for additional design services. I really enjoyed the experience of helping a business shine.

Project Details

Client: Winfield Catwell
Role: Project Manager, Designer
Date: 2016
Platform: Adobe Illustrator and Adobe Photoshop
Awards: 3rd Place Senior Project Winner
Team: Ahri “Jamell” DanielsChristian Santiago, Paulette Hussey,  Irma Lang

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Adrian's Caterers logo

Logo Redesign

The new Adrian’s Caterers was designed to reflect welcoming and energetic perception. The icon in the logo is used as the “A” in Adrian’s and also works as a waiter serving a bowl of hot food. The goal of the icon in this logo was to be distinguishable yet not obvious as to play around with hidden imagery to engage the viewer.

A before and after image showing the old Adrian's Caterers logo at the top and the new logo at the bottom

Logo Redesign

The new Adrian’s Caterers logo was designed to reflect welcoming and energetic perception. The icon in the logo is used as the “A” in Adrian’s and also works as a waiter serving a bowl of hot food. The goal of the icon in this logo was to be distinguishable yet not obvious as to play around with hidden imagery to engage the viewer.

A before and after image showing the old Adrian's Caterers logo on the left and the new logo on the right

Sketches and Concepts

Sketches and Concepts

Logo Variations

Vertical display of the Adrian's Caterers logo in various color schemes

Logo Variations

Vertical display of the Adrian's Caterers logo in various color schemes

Business Card

The new business card design focused on a clean vibrant look with a touch of class and refinement. The business card carried over the same energy the new logo represented. It engages and stimulates a person’s sense of touch with a dual-textured pattern.

A before and after image showing the old Adrian's Caterers business card at the top and the new business card at the bottom

Business Card

The new business card design focused on a clean vibrant look with a touch of class and refinement. The business card carried over the same energy the new logo represented. It engages and stimulates a person’s sense of touch with a dual-textured pattern.

A before and after image showing the old Adrian's Caterers business card on the left and the new business card on the right

Invoice and Contract

An invoice and contact were also created to match the brand.

A display of an invoice document at the top and a contract document at the bottom with Adrian's Catering branding on them

Invoice and Contract

An invoice and contact were also created to match the brand.

A display of an invoice document on the left and a contract document on the right with Adrian's Catering branding on them

Facebook Page

A Facebook page was created to be a dynamic and interactive option to connect with people on the digital world. Also cover art was designed for a few upcoming events.

Display of Adrian's Caterers Facebook page on a iMac
Facebook event cover art for Adrian's Caterers

Facebook Page

A Facebook page was created to be a dynamic and interactive option to connect with people on the digital world. Also cover art was designed for a few upcoming events.

Display of Adrian's Caterers Facebook page on a iMac
Facebook event cover art for Adrian's Caterers

Flyer Design

Additional service requested to design a flyer for a Father’s Day event.

Display of 3 Adrian's Caters flyer designs on a grey surface

Flyer Design

Additional service requested to design a flyer for a Father’s Day event.

Display of 3 Adrian's Caters flyer designs on a grey surface

Banner Design

Additional service requested to design a banner for advertisement.

Display of 3 retactable banners with Adrian's Caterers branding

Banner Design

Additional service requested to design a banner for advertisement.

Display of 3 retactable banners with Adrian's Caterers branding

Like What You See?

Like What You See?